Rossignol Snow Helmets 2024/25 Preview

Retail Buyers Guide: Snow Helmets FW24/25 Retail Buyer’s Guide
Brand: Rossignol
Interviewee: Margaux Joly

What are the main customers’ demands when buying a snowboarding helmet?
Lightweight, comfort and hearing, integrated air circulation, adjustable fit and, of course, safety and protection.

Do you target specific customers / rider types?
All Mountain rider

What were your biggest sellers in 2023/24 and why?
ALTA IMPACTS STRATO, because of the IMPACTS TECHNOLOGY Rossignol has developed a new technology to offer skiers more reliable and durable protection by taking into account the real conditions in which ski helmets are used. During storage, transport and use, ski helmets are subjected to numerous stresses. Impacts, even minor ones, often leave no visible marks, but can alter the protection and make the helmet less resistant. To provide skiers with more lasting protection, Rossignol has introduced Impacts technology to its range of ski helmets. It offers improved protection against multiple impacts, without compromising on comfort or aesthetics. Protection is not an option, choose IMPACTS!

In which type of helmet do you expect the biggest growth?
Essential Helmets

Helmet_01

What are the design and material highlights of your 2024/25 collection?
100% Recycled pc (outer shell)
20% Recycled cork + 80% epp foam
100% Recycled polyester (padding & strap)
Hemp fabric (earpads)
The helmets fits with the goggles.

What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?
We used natural colours like sand and cream. We really worked on the colour matches with helmets. There was no collaboration.

Are you implementing sustainability in your products and production processes?
Sustainable development is extremely important to us. That’s why we developed the Essential range. It’s a guideline for us that fits in perfectly with the Group’s CSR strategy and orientation.

Do you offer accessories to your helmets?
No

What are your marketing stories for 2023/24?
The Rossignol Fit IMPACTS ski helmet combines a durable, lightweight build with multi-impact coverage and a focus on recycled materials. An extra-light polycarbonate outer shell stands up to routine wear and tear, while multi-impact foam maximizes shock absorption without compromise to weight or style. A padded liner and ear pads complement fixed vents for insulated warmth and temperature management. From the shell and foam to the liner and ear pads, a focus on recycled and natural materials helps reduce the environmental footprint.

How are you supporting retailers to sell this category?
We do not wish to communicate on these subjects.

What is your situation regarding stock and deliveries?
We do not wish to communicate on these subjects.