ROSSIGNOL SNOW HELMETS F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Helmets F/W 2025/26 Retail Buyer’s Guide
Brand: Rossignol
Interviewee: Margaux JOLY – Category Manager Protective Equipment
Which products sold best in the winter 2023/24 and why?
Our FIT helmet was the #1 seller in 2324. The competitive price point, extra lightweight and the multi-impact coverage of our IMPACTS technology are the main reasons why customers love the product.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Yes we are on different topics: sustainability (using recycled materials, reduce useless packaging), multi-activity (using one same product for different activities to avoid buying many products) and product quality (harsher conditions means high performance gear)
What are the design and material highlights of your 2025/26 collection?
We’re using EPP on all models which offers premium protection against multiple impacts without compromising on weight, style, or comfort.
Which product do you expect to grow the most in your 2025/2026 collection?
New ESCAPER Helmet (skiing/snowboarding & mountaineering) and new FIT ESSENTIAL (FIT helmet made from recycled materials)
How are you implementing sustainability in your products and production processes?
FIT ESSENTIAL Helmet :
- PC Shel is made from 100% Recycled PC
- Foam: mixing 20% recycled cork and 80% EPP foam
- Padding: using recycled polyester
What are your marketing stories for 2025/26?
ESCAPER Helmet: multi-activity helmet. Experience maximum comfort and protection in any season with this adaptable, high-performance helmet certified for both skiing/snowboarding and mountaineering.
How are you supporting retailers to sell this category?
Product training, online marketing materials that highlight key product features, responsive customer service, replenishement
Key Products:
FIT ESSENTIAL :
Combines a durable, lightweight build with multi-impact coverage and a focus on recycled materials (100% recycled polycarbonate shell, 20% recycled cork and 80% EPP foam, 100% recycled polyester in padding and straps, plus natural hemp fabric for the ear pads)
fit essential-black
ESCAPER :
This versatile ski and mountaineering helmet offers top-notch protection with advanced impact technology, ensuring safety on the slopes and rugged mountain terrain. Designed for multi-activity use, it features a lightweight build with removable padding and earpads for breathability on warmer days. Equipped with a secure headlamp retainer, it’s perfect for early starts or late finishes.
escaper
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