ROXY SNOW GOGGLES F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: ROXY
Interviewee: Marketing Team

Which goggles sold best in the winter 2023/2024 and why?
The best seller of the season is our Storm women, our best seller since couple of season now.

Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Yes, we are starting to feel the impact unfortunately. Seasons are shorten, but needs are still the same in Axx world. Finally when market is not investing on softgoods and outerwear, they are finally searching for new Axx.

What are the highlights in frame construction and materials of your 2025/26 collection?
We are still focusing on Speed connect construction (with and without magnet) for the coming season, material is mostly now in Bio TPU.

What are the highlights in lens technology in your 2025/26 goggle collection?
We have now 100% of our range in Color luxe technology, from entry to top of range. Playing with our partner zeiss from middle to top of the range.

What colours, prints or patterns are you featuring in your 2025/26 collection?
Kind or burgungy, huckleberry, coral chic and yellow are our new fresh colors introduced this season for roxy. Playing with these colors in our floral and geometrical prints.

Which goggles from your 2025/2026 collection do you expect the most growth from and why?
With the success we had on men brand with this Storm MG, clients requested to get it for women as well with fresh and nice color, product is there now so we hope to catch some market share on that segment for women as well !

How are you implementing sustainability in your products and production processes?
Since more than 5 years now, all our product over 100€ are made in bio TPU frame injection and using recycled nylon straps. We are moving a big part of our business in Europe, closer to our market, but not easy to come back after many many years with an industry in Asia. Step by step, but the all process of development, sourcing, repairability of products is key for us in our brands.

How are you helping retailers to sell this category?
Always trying to give the best support we can to our retailers, pushing to be present on the market, in events, giving them support for their sales, marketing in store etc…

Key Products:

As we said for our 2 brands quiksilver and roxy, we are focusing on Color lens enhancer, and system to easily change the lens. We are also always proposing our products with a photochromic reference to cover a maximum of needs to our clients. Our Speed connect product are always offered with a free bonus lens, and hardcase or socks of protection. We are proposing nice capsule to propose and complete our outerwear outfits. This winter we re-edit our Whazoo goggles in a capsule collab with Bangingbees, a real true re-edition of our historical goggles best seller for many year in 20K. We also playing with our storm MG on the mercury capsule, worn by our famous rider Miles Fallon. Our peak chic capsule, is now offering 2 models the storm and the storm MG (version with speed connect technology) Our wildlove goggles, from capsule Boundless snow , with the speed connect secured technology will be a key product in our offer next season. Our model Feelin Best seller in our range for many years now offering our ADAPT lens, a photochromic lens to always riding with the right lens, in any conditions.

FEELIN ADAPT: