ROXY SNOWBOARDS F/W 2025/26 PREVIEW
Retail Buyers Guide: Snowboards F/W 2025/26 Retail Buyer’s Guide
Brand: ROXY
Interviewee: PJ Womens category technical advisor
How was last season in the snowboard market?
It felt like we had some magic conditions for part of the season but globally we were a bit snow challenged which impacted board sales at retail and resulted in some excess inventory across the industry. Early season snow this year has helped retailers move through their inventory and things are looking good.
With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
Roxy boards have always been gently priced and we continuing to provide amazing Mervin designed performance at nice prices.
What are the major trends you’re seeing with product pricing in the snowboard market?
In general prices have been moving upward. Roxy has remained flat to last year.
E-commerce Vs. physical retail, how are you balancing both channels?
Mervin and Roxy Snowboards is focused on core retail with a small percentage being sold on line.
How are you supporting retailers to sell this category?
Roxy’s marketing campaigns are focused around Gold medal Olympian Chloe Kim and the team ripping and looking great in our white winter wonderland.
What unique brand messages are you focusing on for the 2025/2026 snowboard season?
Roxy’s design team is tapped into global fashion trends. The Roxy board graphics are led by their overall brand print and art directions and linked to their outer wear lines. The Smoothie ties to their freeride minded Gore line. Chloe’s XOXO model is tied to her sporty collection.
SNOWBOARD SPECIFIC
What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 25/26 range?
Roxy is focused on versatile, easy riding shapes and contours.
Anything new concerning sustainability and related products or construction you would like to highlight?
The XOXO designed by Chloe is and is made at Mervin MFG and features our eco sublimation process, zero hazardous waste, sustainably harvested wood cores all powered by 90% renewable energy.
Are you using any new materials in your hardware for 25/26? If so, what and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material / top sheet / wax / etc..
We are constantly improving our Mervin Facility and this year we have added a new finishing facility with state of the art water filtration, new tuning equipment an fast easy riding finish.
Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
Chloes XOXO model ties beautifully to her Roxy outerwear collection.
Are you planning to focus on a special product range or type of customers? What’s your newest range?
Roxy is focused sharing the joy of snowboaring with riders of all abilities. All of our Roxy boards feature efficient user friendly hybrid rocker/camber contours guaranteed speed progression maximize performance and put a smile on your face.
Key Products:
Chloe Kims XOXO features a high performance hybrid contour and ties magically with her outerwear collection. The Smoothie directional free ride model ties to Roxy’s technical backcountry outerwear line and features a hybrid contour that is ready for technical challenging terrain, loves powder and is an absolute joy in the resort. Our Roxy Poppy package is ideal for the first time youth riders and features a catch free rocker contour.
Roxy XOXO:
xoxo
Roxy Smoothie:
smoothie
Roxy Raina:
raina
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