Salomon appoints Nick Parkinson as new Global Brand Creative Director
Salomon has announced the appointment of Nick Parkinson as its new global brand creative director, bringing two decades of industry experience to the outdoor and performance brand.
In this role, Parkinson will collaborate with Salomon’s executive board and product leadership team to develop and execute a brand creative strategy across all consumer touch points, platforms, channels, and regions.
“Nick is a super inspired creative. His global experience in the spaces we want to win was the proof in our hyper-focused selection process. Having interviewed some of the finest creative minds in the industry I am confident that Nick is the needed fuel to realise our objectives across the entire consumer journey,” said Scott Mellin, global chief brand officer, Salomon.
Parkinson joins the company from Nike Inc., where he held several design roles over his 15-year tenure. His most recent role at the Swoosh was global senior creative director at Nike Running. He also held positions like creative director of Converse and global creative director of Jordan Brand. Before Nike, Parkinson was the brand designer at Ben Sherman in London from 2005 through 2010.
