SALOMON SNOW HELMETS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Helmets F/W 2025/26 Retail Buyer’s Guide
Brand: Salomon
Interviewee: Benjamin Raffort, Helmets Line Manager & Awena Jouannic, Protective Marketing Manager

Which products sold best in the winter 2024/25 and why?
The biggest success in 2024/25 was the Brigade franchise. Its urban-inspired design combines aesthetics and safety, meeting the expectations of skiers and snowboarders who are concerned about their appearance while looking for top-level protection. Thanks to Salomon EPS4D safety technology and the option of MIPS or not, the Brigade guarantees maximum shock absorption. On top of that, we launched the Brigade Index, which is the first fully recyclable ski and snowboard helmet on the market. It strengthens the power of the already successful franchise.

Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Current climatic challenges, such as more erratic weather conditions and reduced snow cover at lower altitudes, are having a direct impact on winter sports activities. This results in greater fluctuations in sales, especially in years when the snow arrives late or in reduced quantities. We therefore need to adapt our production forecasts and marketing strategies to these new parameters, while at the same time being more responsive. However Salomon protective products are still progressing. Faced with these environmental challenges, we are striving to design ever more sustainable and eco-responsible products, with the aim of reducing our carbon footprint without compromising quality or performance. We strive to better anticipate demand to avoid overstocking and minimize waste. By integrating more responsible production practices and focusing on sustainability, we are responding not only to consumer expectations but also to growing environmental challenges.

What are the design and material highlights of your 2025/26 collection?
The 2025/26 collection marks a turning point with the launch of the Arcane Prime Mips helmet, our top-end model to date, designed for demanding skiers looking for precision and performance. This all-mountain helmet is at the cutting edge of design and technology. We’ve built it using the best technologies available on the market: BOA^®, Polartec^® PowerDry™, Fidlock^®, Mips^®, etc. At the same time, the extension of our Brigade Index range, with the addition of the Mips® version, continues to make its mark.

What colours and designs are you featuring in your 2025/26 collection? Any standout collaborations?
We have continued to work hard on the colours and designs for 2025/2026 to offer products that will suit as many people as possible. We offer a wide range of shades, from the classic to the more daring. We’ve decided to keep some of the colours that did well in 2024, such as Evening Haze, Dress Blue and Ebony. We will also be offering new, more dynamic colours such as Ultra Violet. These options will satisfy a variety of tastes, from a more sober style to a more expressive look. At the same time, we’ve linked some of our helmet designs to Addikt’s all-mountain ski history, to reinforce the visual identity of our products in the marketplace.

Which product do you expect to grow the most in your 2025/2026 collection?
For the 2025/26 collection, we expect strong growth in the Brigade Index. This helmet embodies an innovative new concept, combining recyclability and performance. Designed to meet the demands of freeriders and freestylers, it combines modern aesthetics with excellent functionality. In 2025 only the Index version of the Brigade will be available. With this move we’re broadening our target audience to include not only freeskiers and snowboarders, but also all the other environmentally-committed riders.

How are you implementing sustainability in your products and production processes?
In 2025, we speak louder around sustainability with Brigade Index, the first fully recyclable ski and snowboard helmet, and the introduction of its Mips^® option. The Brigade Index is made from over 96% of materials from the same origin, including the shell, core, fabrics, buckle, and lining, making it fully recyclable at the end of the product’s life without any need for disassembly. This innovative construction ensures top-level safety performance while reducing our environmental impact. We also use recycled materials to manufacture our helmets. 80% of them are made with 100% recycled fabrics (excluding the inner foam of the lining). To further reduce our environmental impact, some helmets incorporate even more recycled materials, such as 50% recycled EPS for the core or a 100% recycled polycarbonate (PC) shell.

What are your marketing stories for 2025/26?
The big newness for us this year is the Arcane Prime Mips. A 360° marketing campaign will therefore focus on this product, targeting purists who want to achieve the highest level of precision and performance, in any environment. And for sure, Brigade Index will still be a focus. More than just a wintersports equipment, this helmet is a symbol of our commitment to a more sustainable future. We embrace sustainability without sacrificing style or performance and provide riders with full confidence.

How are you supporting retailers to sell this category?
Dedicated training book and catalog are provided to our sales force and retailers bring-ing together detailed information on products, technologies… We offer a full range of PoP materials highlighting Salomon’s key products and explain-ing and demonstrating our technologies. Dedicated protective content have also been developed for the retailers to be able to create a real universe around our products in shops (visuals and videos).

Key Products:

BRIGADE INDEX:
Meant to be reinvented, Brigade Index is the first fully recyclable ski and snowboard helmet on the market. Made with at least 96% of materials from the same origin, it features top-end safety while still being fully recyclable once you’re done using it. A little reflection goes a long way – nothing is lost, and plenty can be gained.

Brigade Index

ARCANE PRIME MIPS:
Designed for purists who crave style and adventure on the slopes, Salomon’s Arcane Prime MIPS helmet is built to optimize your performance and confidence in any terrain or weather condition. Bold in looks and superior in technology, it’s the perfect choice for those always on the lookout for the next thrill.

Arcane Prime MPIS

HUSK PRIME:
Designed for those always looking for a good excuse to push the envelope, Salomon’s minimalist Husk Prime helmets combine a sharp design with high-level safety, ventilation, and fit. Available with and without MIPS safety technology, they help you enjoy your runs, knowing you are wearing a cool-looking helmet that keeps you comfortable and safe no matter how hard you choose to go.

Husk Prime