Salty Crew 2023 S/S Mens Surf Apparel Preview
Retail Buyers Guide: Men’s Surf Apparel S/S 2023 Retail Buyer’s Guide
Brand: Salty Crew
Interviewee: Mike Niemann, Head of Product
What prints & colours will be key? Our heritage prints are our line staples. We have a few prints that you will see throughout the range that speak to the brand. Feed Frenzy and Navigator print is used in board shorts and our sun protection categories. Our colour palette is broad, but we do very well with sea foam, marine blue and vintage military. Our green and black camo print is a staple across the line and is used in multiple categories. There is a significant revival of natural fabrics blended with synthetic material for their performance specs. Do you fit in that trend? Yes, we have fabrics that are blended cotton with recycled polyester. This fabric is used in the board shorts with sun protection categories.
Salty Crew 2023 S/S Mens Surf Apparel Preview
Tech Woven - Our timeless woven shirts redefined. Featuring UPF 40+ protection with rapid drying 4-way stretch, vented back yoke for breathability and zipper chest pocket.
Salty Crew 2023 S/S Mens Surf Apparel Preview
Cabin Cruisers - Board shorts that are built for casual cruising. They feature an elastic waistband, side pockets, 4-way stretch and they are quick drying. We are using Repreve recycled fabric polyester. Sun Protection - Our new sun protection features a technical double-knit fabric that boasts UPF 50+ sun protection, moisture wicking and quick drying.
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