SANDBANKS SURF SUP S/S 2025 PREVIEW

Retail Buyers Guide: SUP S/S 2025 Retail Buyer’s Guide
Brand: Sandbanks
Interviewee: Owner

2024 was a balancing act: getting rid of the 2022/23 inventory and introducing fresh SKUs. Did it turn out as you wish it would?
Yes. We are excited to be launching a completely new range of inflatable boards and kayaks for 2025. Next year’s boards will feature improved technology to make the boards even stronger and lighter. What’s more we will be able to offer boards and kayaks at our lowest retail price yet.

How do you foresee the future of the category? Turning into a legit sport for the masses or still mainly use as a leisure activity by occasional participants?
I think it’s already a legit sport but because it can such a gentle, relaxing activity, there will be more people looking to do it as a leisure activity.

How do your brand differentiate itself in the overcrowded “allround” segment? Pricing, technology, durability, wow factor?
We will have our lowest ever package price for our paddleboards. On top of this we will be using cross-stitch to make our lightest boards ever and we’ve improved the strength of the board to make them more durable. In fact, we are confident enough in our boards durability to increase the warranty to 6 years. The boards will also have a new shape to improve stability and glide as well as having a fresh design. Our 2025 board package will be our best ever.

The second bestselling category would be “adventure SUPs”, which spreads from the touring boards to the fishing/multi-user/river models. Which are the trending segments within your brand?
We’ve seen more interest in touring boards recently. Multi-person boards have also been very popular.

Inflatables: Which are your flagship models for SS25?
The flag ship board will be our Ultimate Pro Lite (10’6’’x 32’’ x 4.7’’). This board will lighter, stronger and stiffer than any board we have ever made, and the price is going to be shockingly good too.The Optimal Drop-stitch kayak The Explorer Drop-stitch kayak

Hardboards: who is your target customer for composite boards and what do you have to offer for SS25?
We don’t have any hard boards to offer.

What kind of support do you offer for retailers? (pre-orders sales terms, in-season restocking, dropshipping, in-store demos…)
Dropshipping, 30 day payment terms, join in on instore discounts.

Key Products:

The Ultimate Pro Lite: