Brand Registration Opens For SHOPS 1st TRY 2020

SHOPS 1st TRY, the on-snow test event held exclusively for European snowboard retailers has opened its doors for registrations for the 2020 event in Alpbach.

More than 250 retail outlets are expected to pay a visit

The SHOPS 1st TRY has become the most important snowboard retail event in Europe. The snowboard on-snow demo and highlight exhibition is going into its 11th round!

From January 19 to 21, 2020, the SHOPS 1st TRY will once again take place in the Alpbachtal (AUT). More than 250 shops from all over Europe are expected to come to Alpbach to check out next year’s boards, bindings, boots, goggles, outerwear, protection gear, and other snowboard relevant accessories. Last year’s edition showed a record of more than 90 brands that the retailers could test or take a look at.

Last year, more than 90 brands displayed their products

The concept of a high-quality event that combines product testing during the day with a highlights exhibition from late afternoon onwards, plus dinner all together and a 100% focus on shops has not only proven itself, but is still enjoying growing popularity.

Brands are urged to register as soon as possible as exhibition spots are limited

Brands who want to register should rather be quick as the exhibition spots, especially in the outdoor area, are limited. Deadline for registration of industry partners is September 27, 2019. So-called “micro brands” should send in their application for the limited “Micro Brand Package”, latest by August 31, 2019.

Please click here (https://www.shops-1st-try.com/industry-login.html) to request concept and application form!