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S’No Control’s Max Alber Dies In Car Crash

It’s with a heavy heart we report that 32-year-old Max Alber, owner of St Anton snowboard shop S’No Control has died in a car accident.

Max had a larger than life personality and we’re lucky to have shared many chairlifts, turns and laughs with Max over the years. A true gentleman, always smiling and a man with time for everyone.

Our condolences go to all of Max’s family and friends, of whom we know he had many.

Always Sideways, Max.

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