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Spanish Market Insight: Changing Consumer Habits Make For A Challenging Business Climate

The Spanish economy grew five times faster than the rest of the Eurozone last year. Forecast for 2024 is positive too, in contrast to the persistent downward forecast of Europe as a whole. However, the average spending of Spanish families is restrained. Recent analysis also reveals a staggering 38% increase in grocery shopping prices since 2021, in contrast with a bare 6% uptick in salaries. Inflation is predicted to be less than initially thought, but consumers mentality still needs to catch…