Spektrum Sunglasses 2024 Preview
Retail Buyers Guide: Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand: Spektrum
Interviewee: Anders Neuman
How was the sunglasses market overall in 2023?
We strengthened our focus on Performance Eyewear. For Boardssports Lom is our key style.
What new trends have you seen for sunglasses in board sports for 2024?
Slimmer silhouettes.
What segment of your offering is selling best in 2024 so far?
Lom with the photochromic lens
Have you introduced any frame shapes and colours in your 2024 offer?
Three newe styles: Rista, Gausta and Kesu. All produced of bio-based materials but offered at a lower price.
Which lens technologies from your 2024 offer are most in demand?
Zeiss sunlens
Have you introduced any new lens colours and tints in your 2024 offering?
The Zeiss amber contrast and the Zeiss LightPro Amethyst Gradient
Any noteworthy sustainable practices in your production and shipping processes this year?
All bio-based frames, recycled polyester in the sunglass bag and FSC-paper in the packaging.
What are your marketing stories?
We believe in change. Change for a better tomorrow. A tomorrow where we can continue to play and enjoy nature. This is why, for the last six years, we’ve produced all of our products using bio-based and recycled materials. We design and develop our products in Åre, Sweden. We take pride in our progress, and every step forward is a step closer to a sustainable future. So, join us. Be a part of the change and start making choices that matter. Not just for today, but for tomorrow.
How are you supporting retailers to sell this category?
SoMe, Instore and sale training
Key Products:
Rista:
” Inspired from classic mountaineering eyewear, a model proven on peaks around the planet over decades. Now modernized with bio-based materials!” Rista frame takes its cues from classic mountaineering eyewear, proven on peaks around the planet over decades. Modernized with bio-based material and state of the art lenses. Rista is adapted for the active lifestyle of the modern explorer.
Rista
Kesu:
Kesu is a modern lifestyle/performance hybrid frame, made from bio-based materials! It will be comfortable for many long hours of view-watching. Kesu is designed for an active lifestyle in the outdoors
Kesu
Lom:
Lom is designed for uncompromising performance during endurance activities when additional protection is needed. The shape gives great coverage and shelter from wind, dust, or other objects. Complete UV protection goes without saying. Built in our lightweight bio-based materials of the highest quality Lom is durable and extremely comfortable to wear for long hours of split boarding or on the bike. The removeable foam protector at the top of the frame adds comfort and helps with perspiration management during high-output activity or use in warm climates.
LOM
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