Spy 21/22 Goggles Preview

Retail Buyers Guide: Goggles 21/22 Retail Buyer’s Guide
Brand: Spy
Interviewee: Martin Jones, VMDUK General Manager

What are your main price points for next season?
We can kit you out if you are looking at the entry-level with our Crusher Elite (£39.99) through to our serious piste shredder options like Marauder Elite (£189.99)

How healthy is the market in Europe?
SPY+ are seeing steady growth through Europe following the brand reintroduction in 2020. With strong new products and out-there designs, we forecast continued growth over the coming years.

What is the impact of COVID-19 on consumer demand and supply chains in your segment?
It is without question that the lack of a ski season has had its consequences on sales, however, working with our select retailers we have driven sales well to the consumers still looking for long term kit options.

Marauder Elite

How are you supporting retailers through the pandemic situation?
Communication is key. We are working with our select retail base to ensure we are all on the same page in regards to understanding current sales and stock situations at any point and discussing longer-term projects to ensure we can all hit the ground running in 2021.

What are your top three product stories for 2021?
Marauder Elite Toric Lens
This year we haven’t just pushed the boat out, we’ve slammed it away by combining our world-renowned Happy Lens Technology with ARC® injected Toric dual-lens with anti-fog and anti-scratch coating creating the worlds only optically perfect lens, containing therapeutic, mood-boosting technology.

Athlete Collabs
We’ve introduced a number of brand new athlete collab designs for you to get your teeth into next year, however, one we are particularly excited about is the Tony Larson Marauder Elite. Inspired by secret societies, with their inherit language and codes, this goggle utilizes abstract geometric patterns to portray the message.

Continual development of Happy Lens Tech
Unlike other colour-enhancing lenses, which block the good as well as the bad, our revolutionary patented Happy™ lens tech lets in the good rays that help boost your mood and alertness and optimize colour. The result is a truly life-changing visual experience you can see and feel.

Any new shapes for 2021?
Every frame we design pairs a unique style and personality with uncompromised fit, clarity, and technology so even the snowiest conditions won’t stop a clean run.

Spiral

How important is helmet compatibility in your strategy?
Dome safety is serious business, but that doesn’t mean your helmet has to look that way. Designed to elevate your safety and style, our intergalactic shred shields are built with all the top-shelf tech necessary to protect your brain and packed with the style and flavour you’ve come to expect from SPY+, all whilst ensuring they match perfectly with our goggle range.

Which lens technologies/coatings are key for next season?
Combining our world-renowned Happy Lens Technology with ARC® injected Toric dual-lens with anti-fog and anti-scratch coating creating the worlds only optically perfect lens, containing therapeutic, mood-boosting technology.

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Marauder Elite
Created in SPY+’s top-secret lab hidden deep in the hills of Southern California, we bring you the Marauder Elite—a high-powered, magnetic Toric snow goggle built for the ultimate visual experience. The low-profile lens delivers crystal clear distortion-free optics, while our revolutionary HappyTM lens tech boosts mood and alertness and enhances colour and contrast. Equipped with six super-strong magnets for fast and easy lens changes, our patent-pending Deadbolt™ lens locking system provides worry-free snow-sliding.

Legacy
With the lowest profile and widest peripheral view of any premium SPY+ goggle, the Legacy features our world-renowned Happy™ lens tech and fingerprint-free Lock Steady™ 2 quick-change lens system. This is the snow goggle your eyes and helmet have been waiting for.

Marshall
With a design inspired by fighter pilot blast shields, the Marshall features a spherical lens that mimics the geometry of your eyes to reduce fatigue and distortion. Add in its ultra-wide field of view and optically superior Happy™ lens tech, and the Marshall brings premium performance to a sleek, understated, take-no-prisoner goggle that’s not too big, small, or loud.