Steph Hendrickson Joins Aussie Swimwear Brand It’s Now Cool
Aussie swimwear brand It’s Now Cool (INC.) has announced that Steph Hendrickson will be joining as Global Marketing Director. Steph Joins following a 20-year career at Billabong, where she was most recently Global VP of Marketing and APAC Brand Lead. She has helped build and maintain Billabong Women’s as the number one swimwear brand in the Americas and APAC regions.
Steph Hendrickson at the Australian Surf & Boardsports Industry Association Awards. Photo by SBIA.
It’s Now Cool was founded by Australian couple Josie Clough and Ryan Stanistreet. Josie is a globally renowned swim photographer and the Creative Director and Photographer behind the 90s-inspired swim brand. It’s Now Cool is a brand that celebrates women, they design and produce swimwear made for the modern and confident woman with a discerning eye for fashion trends and premium details.
“I’m beyond excited to join the team and help take this incredible brand to the next level. I have know Josie and Ryan for many years, having worked with them on several projects and collaborations between It’s Now Cool and Billabong. They are visionaries, incredibly talented and just all-round good humans” said Steph.
A style from It’s Now Cool 2025 resort line.
Matt Wong, President of Global Product, said, “Having Steph on the team is a game-changer. She understands what is needed to amplify a brand and inspire consumers. She also knows how to take the brand vision and support our retailers to execute that vision on the shop floor.”
As Australia heads into summer the team at It’s Now Cool is now firing on all cylinders and are stoked to bring fresh energy to the brand in 2025.
www.itsnowcool.com
