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Stokehouse’s Derek O’Neill Talks Biz, Moving Supply Chains Closer To Home + Maintaining Brand Equity Through Tough Times
Industry vet Derek O’Neill, European GM at Stokehouse (Vissla, Sisstrevolution and Amuse Society) has now weathered four recessions in the boardsports industry and sits down with SOURCE to discuss how the company fared in Summer 2020. The interview spans many topics from strong sales post lockdown to lessons learnt on supply chains, maintaining brand equity through the downturn and how it’s led to a strong order book for Spring 2021. Derek also tells of the importance of working…