STORM GREAT OUTDOORS S/S 2025 PREVIEW
Retail Buyers Guide: Great Outdoors S/S 2025 Retail Buyer’s Guide
Brand: Storm
Interviewee: Trudy-Alice Wilson, Director
What is the status of the Outdoor Market after summer 2023?
Static
How did war, economy, global warming, overall inflation affect your SS23 sell in plans (delays/ range cancellations/ carry over/stock)?
It did not affect us especially, we do not have carry over stock or massive range reviews
What are the major trends in the camping segment in spring/summer 2025
The use of more technical fabrics but also changes to legislation meaning some will be less effective and no longer using fluorocarbons in production.
Take us through your line highlights for s/s 2025
We are launching a dry / wet suit cleaner
What efforts are you implementing towards sustainability?
We have already moved away from using plastic bottles and now use aluminum, we have change our box style so no longer use plastic tape to seal. We minimize the use of water in our production process because our products are more concentrated than others on the market
Which items should every nature lover take with him on the next outdoor-adventure?
Storm Odor Crunch, reduces the need to take excessive clothing (you can travel light) or washing whilst away on an outdoor adventure as your clothing stays fresh for longer. No more smelly shoes in your tent either!
What marketing stories and themes are you telling in your line for SS2025?
Major theme is around our unique wash and proof in one wash cycle solution for outdoor apparel and gear. Saving time, water and electricity. We are updating our wedbsite and all of our marketing communication in 2025 and improving our training materials.
Anything to add or shout out?
In line with the above Patagonia, for whom we are the global aftercare partner will be holding wash parties throughout the unites states to educate consumers and the features and benefits of looking after your outdoor apparel.
Key Products:
OdorCrunch:
Technical Cleaner:
Technical Wash:
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