T&C Surf Designs and Super French Agency: A Strategic Partnership to Support the Growth of the Iconic Hawaiian Brand in France
T&C Surf Designs, the iconic independent brand of Hawaiian surf culture, widely recognized for its iconic logo and vibrant boards, is making a comeback under the leadership of Wilco Prins and Stephan Moretti, two experts with over 25 years of experience each in the sports and surf industry.
Their declared ambition: to offer relevant, sustainable, and creatively strong apparel collections. This ambition is underscored by today’s announcement of a partnership with Super French Agency, marking their commitment to accelerating the brand’s development in France. This partnership represents a significant milestone in the brand’s expansion in the European market, with a premium positioning and a strategy focused on high-quality networks.
Midway between “Town” (Waikiki) and “Country” (North Shore), the name of the brand, created in 1971, and its iconic Yin Yang logo set the tone. Representing the importance of balance in surfing and skating, as well as harmony with the elements, the logo reflects the Hawaiian origins of the brand and embodies its values and ability to resonate with contemporary trends. Season after season, the brand’s collections, spanning ready-to-wear, accessories, and technical products, stand out for their bold colors, unexpected yet thoughtful collaborations, precise style, and eco-friendly approach aligned with the brand’s roots.
With the support of Super French Agency, T&C Surf Designs aims to expand its presence in iconic stores, premium boutiques, and renowned retailers known for their high standards of style and quality. With strategically located showrooms in Hossegor, Paris, Aix-en-Provence, Nantes, and Annecy, and proven expertise in the distribution and development of international brands, Super French Agency is positioned as the key partner for an expansion that highlights a versatile lifestyle. This lifestyle resonates strongly today as it celebrates a rich and multifaceted surf culture while advocating harmony with nature without compromising an urban way of life.
“The French market is essential for our growth in Europe,” said T&C Surf Designs. “This partnership with Super French Agency allows us to establish our brand message in high-quality French networks, with a sustainable and strategic approach, without compromising our standards in design, production, and customer experience.”
Fred Aleixo, co-founder of Super French Agency, adds: “Collaborating with a brand as iconic as T&C Surf Designs is an exceptional opportunity. Their strong identity and commitment to sustainability perfectly meet the expectations of French consumers.”
The first premium collections from this collaboration will be available from fall 2025 in an exclusive selection of retail outlets, embodying the spirit and heritage of T&C Surf Designs.
