Templeton Womens Outerwear 2024/25 Preview
Retail Buyers Guide: Womens Outerwear FW24/25 Retail Buyer’s Guide
Brand: Templeton
Interviewee: Templeton Marketing
What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration?
We look at the individual and that actually means looking at everyone. We don’t want to necessarily set a style but communicate values and an attitude that everybody can relate to. Our team of experienced designers and fashion students strives to create gender neutral designs that stand for diversity by being a canvas for personal expression. This creates an almost timeless design, because we don’t shape it but the person who wears it, who styles it the way they want. This can even mean that somebody who wears our gear, manifests that for him or her our pieces aren’t even snowboard or winter wear. We shaped that brand core in the 2023/24 season and brought it to daylight with the Y*U collection. And this is also what we strive to do with the next collection, an evolution called: Y*U Too.
What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
As mentioned, we continue to focus on the individual and including everyone. Of course you must create something and we do try to make it suitable and attractively neutral. We try to include aspects of current and progressive fashion aspects. For the new collection this means a range from relaxed baggy fits to more tailored cuts, in order to match everyone’s preference. Rider or not. A notable addition is also our Puffy Line with a parka and pants. A very functionable line inspired by military wear that keeps you warm in all conditions. We are also very happy about the Hobo Line. Distinguished by minimalist design accentuated with simple yet functional streetwear elements, like corded seams. All in all we created a collection that can and should be worn in various ways. On and off the slopes.
FITTED SOLID JACKET
What new colours / prints are you introducing?
The colors are also there to highlight the individual. Some like it muted, some don’t and we tried to find the line here. Our palette reaches subtle, faded hues like beige while also including vibrant pops of pink. It is all set to be combined with different kinds of add ons and additional colors, whether they come from us or out of the personal closets. Hopefully we can encourage everyone to show their true identity with our wear and colors.
Any *NEW* technical stories with regards to fabrics and materials?
We always try to deliver the best quality, for example the Sympatex collection that is not just warm and waterproof but also completely made from recycled material and that can and will be completely recycled after it is worn out. And every now and then we find something more playful and just go for it, like the sleeping bag extension for our Parka or piped seams at our Hobo Jacket and Pants.
FITTED CARGO PANTS
Any trends that your brand is moving away from?
We don’t really follow trends too much because they just mirror a special Zeitgeist. We try to be the Zeitgeist and provide wear that can serve as a canvas to create a trend or personal style. Maybe the trend we follow is therefore to not follow any trend too intensely while also creating contemporary wear.
What are your top marketing stories for 2024/25? (This will help us to put some focus in the right place.)
Our message goes beyond snowboarding. We are a brand that celebrates the individual and the world’s diversity. So our message is about values. And ours are for Y*U. For all of Y*U. We are a brand for Y*U whether you ride or not. Take our wear and make it yours. With every stitch and every yarn. Own it. Live it. Use it to express yourself.
PUFFY PARKA
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