Thirty Two Mens Outerwear 2024/25 Preview
Retail Buyers Guide: Mens Outerwear FW24/25 Retail Buyer’s Guide
Brand: Thirty-Two
Interviewee: 32 Marketing
What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration?
2024 will continue to be full of color pulling from the 90’s era with the strong branding that 32 is know for.
What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
Our team favorites continue to be the TM Jacket & Pant which are made with 100% recycled fabric and feature our 3 layer fused fabric.
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What new colours / prints are you introducing?
While so much outerwear has gone very bright with bold patterns, we focused in on a cleaner look with strong color blocking and let our team choose their own style directions with their signature kits. Every few years JP brings back an update to his original snow camo and we did a version of that for his TM Pant & Light Anorak. Scott Stevens has a custom “haze” print pulling from an outer space theme, but brightened up with a rich red. For Zeb Powell he picked a custom version of a treebark camo which features in his Sweeper XLT pant.
Any *NEW* technical stories with regards to fabrics and materials?
Our team is loving the 100% recycled 3 layer fabric that has fused and taped seams. It is lightweight, durable, and has all the waterproofing and breathability you need in even the worst conditions. On some of the 100% recycled 2 layer fabric with taped seams we’re worked on the linings of the jackets ensuring that they have as much stretch as the shell and have made strides in making all our outerwear even more lightweight.
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Any trends that your brand is moving away from?
There is a lot of print out there these days that tend to be very bold and bright. Prints are either a love or hate proposition so we focused more on color blocking with brights and tonal combinations. When you print on fabric, the fabric can’t have as much stretch as a solid fabric so it impacts the fit. I prefer the fabric to have as much 4 way stretch as possible both for function and comfort. We’ve also seen some slowing in the bib category.
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