ThirtyTwo Snow Boots 2024/25 Preview

Retail Buyers Guide: Snowboard Boots 2024/25 Retail Buyers Guide
Brand: 32
Interviewee: ThirtyTwo Boot Designer/Merchandiser

Will you be using any previously unseen materials (in outer shell, reinforcement, cushioning, support or grip) or construction methods? Any liner story or program you plan to highlight for 24/25?
ThirtyTwo is known for its heat moldable liners, and the brand is introducing a new power strap liner closure system for 2024/2025. The brand is offering four different fits, which are Elite, Performance, Team and Comfort. Each of these liner fits pair with a matching footbed and harness system to provide the rider with the level of support and comfort they need.

Shifty

What lacing systems are your main focus in 24/25 and why? Where does BOA fit in your overall strategy and focus?
ThiryTwo, is a premium lace brand, we will always focus on lace boots for our core riders, but there is big demand for BOA, its quick on/off and on-the-fly adjustments are easy so it makes sense to see why it’s so popular. As we move forward, ThirtyTwo plans to continue offering a majority of our models in both closures.

Please tell us about the dominant visual themes or patterns you plan to use in next year’s boot line (materials as well as colours)? Any interesting artist collabs or partnerships you have lined up? Which other footwear sectors or fashion trends do you follow that influence the line?
ThirtyTwo has included some evolved favorite color patterns in the 2024/2025 line. These include rider inspired camo and tie-dye as well as some new prints on the rider signature series pieces and collabs. Zeb’s signature boot has a tree bark camo, the white and grey colors in JP’s Light boot pair with his updated snow camo on his Signature Light Anorak and TM Pant. Everything from Scott Steven’s unique tie-dye pattern on his TM-2, to Pat Fava’s tattoo art on his Signature Lashed and the ThrityTwo x Volcom Collaboration is rider-driven.

STW Double Boa

Which part of your range are you investing in the most? Freestyle, freeride, all mountain, beginner…? Why?
ThirtyTwo has always been a snowboarding brand that has everyone covered. We have excellent beginner boots to freereide, freestyle and even split boarding boots with Jones!

What are your top product marketing stories for next season?ThirtyTwo’s top stories for next season are the Team Rider Signature series, a collaboration with Volcom and the one of snowboarding’s longest collaborations, the ThirtyTwo x Crab Grab collab. The winter 24/25 signature series includes: