TOPO DESIGNS LIFESTYLE BACKPACKS S/S 2025 PREVIEW

Retail Buyers Guide: Lifestyle Backbacks S/S 2025 Retail Buyer’s Guide
Brand: TOPO DESIGNS
Interviewee: Manon – European Brand Manager

What are the main current trends in the lifestyle backpack market?
Durability, versatility and sustainability are the three pillars in the lifestyle backpack market. There is a huge influence from the outdoors into the lifestyle market. For over a decade, we’ve been charting a new path, to inspire people to continuously redefine what the outdoors means to them, how they integrate it into their lives and be an inspiration for others to do the same. Outside doesn’t care how you get there. Neither do we. We just care that you experience the profound and personal joys of being outside.

What were your best sellers in SS24?

Mountain waist pack:
Fanny pack, hip bag, bum bag… Wear it over the shoulder, around the waist, however you want. The Mountain Waist Pack is our take on the classic agile everyday carry bag.|

Rover pack classic:
With its timeless styling and durable build, the Rover Pack Classic is our most iconic daypack silhouette. Designed for versatility in town or at the trailhead, our durable recycled nylon pack will hold up in any environment and stand out in all of them.

Mini shoulder bag:
This is the perfect over-the-shoulder bag for daily items and accessories you need while out and about. Remove the shoulder strap to use it as an organization bag or wrap the strap through the webbing loops on the back and turn it into a fanny pack.

How are you segmenting your SS25 lifestyle backpack collection and what are the price points?
The SS25 collection is segmented in 2 categories based on their features:
Packs and bags for travelling (Global travel roller 299,90€. Global travel bag 30L 209,90€. Global briefcase 139,90€)
Packs and Bags for everyday carrying: (Rover pack classic 109,90€. Rover Trail Pack 189,90€. Mountain waist pack 54,90€)

Which style(s) do you expect to grow the most in SS25?
We expect our travel bags to experience the most growth, like the global travel roller. Topo Designs offers a real colorful collection in the travel bags. The DNA is unique and add value in our dealer’s assortment. We think there is huge potential to offer bags like ours in this category. Cross over bags like the mountain sling bag, the mountain waist pack and the mountain cross bag are the perfect community bags. Super versatile, with a good look, different ways to carry it thanks to several features and a nice colors assortment offer. It’s our new everyday bags, easy to carry on your bike as well. They are the perfect match to go outside, how you decide.

What are the most important technical features in your SS25 lifestyle backpack collection?
The Apex collection is our weatherproof, 100% recycled range. For example, the Apex Travel Roller Bag is built for the toughest of conditions, with multi-way carrying: effortlessly switch between side grab handles, stowable backpack straps, or extendable telescoping suitcase handle. Efficient organization: two internal compartments with mesh and lined pockets keep your small gear in check. Smooth mobility: equipped with heavy duty, crush proof wheels for a smooth ride. Moreover, our signature PackFast bag attachment clips make it a breeze to carry both your carry-on and personal item.

What materials are you using in your SS25 collection?
Our products are organic or recycled, free of forever chemicals. We use recycled nylon. Tags and labels are recycled polyester, eliminating virgin fibers. We’re on the path to Climate Positive, aiming for Net Zero emissions by 2030.

What silhouettes are you featuring in your SS25 collection? Any construction techniques you’d like to highlight?
For SS25, once again, each product we made is unmistakably Topo Designs: the pairing of classic styling and our core color palette, a mix of the high quality, durable gear we use and love every day, inspired by heritage outdoor styles, classic military shapes and our Western roots. Our attention to detail and design is what make our products functional and versatile enough to fit into your life and stay there. The silhouettes provide a modern look, suitable for urban or outdoor activities.

What colours and prints are you featuring in your SS25 collection?
This season, blues and purples emerge in various shades – taking priority status and offering a sense of calm in the assortment. Building long-term, all-season neutrals into the brand palette is essential, particularly in brown tones. The infusion of dusted brights, such as Honey and Ash Green, offset the neutral palette and offer a seasonal punch.

What efforts are you implementing towards sustainability?
In 2025, 98% of all our products are made using organic or recycled materials and free of forever chemicals. We are going to launch an annual sustainability report, for our customers and partners, to track improvements Y0Y. Also, we are willing to increase transparency linking every product on our site to the manufacturing area and facility that made it, along with their certifications and environmental impacts. Aside the products materials, 100% of polybags are made from recycled materials and fully biodegradable or recyclable. 100% of product tags and labels are made from recycled and polyester using post-consumer plastic, eliminating the use of virgin fibers.

How will you be supporting retailers with the SS25 sales?
Growing the brand awareness through more marketing activations in store and online: digital marketing, creating corners or shop in shop. By the end of the year, we would like to offer an assortment of POP and displays for Topo’s retailers.

What marketing stories do you have in your SS25 collection?
We redefined our mission for SS25: To design the outdoors seamlessly into life.

Outside how you decide.
Outside doesn’t care how you get there. Neither we do. We just care that you experience the profound and personal joys of being outside. These feelings inspire everything we do: the gear we make, the innovations we pursue, the community we build, and the sustainable standards we follow. We’re made for the ride, hike, climb, and trip. Because regardless of location, going outside should be on your terms, and nobody else’s.

Key Products:

ROVER PACK CLASSIC:
With its timeless styling and durable build, the Rover Pack Classic is our most iconic daypack silhouette. Designed for versatility in town or at the trailhead, this durable recycled nylon pack will hold up in any environment and stand out in all of them.

MOUNTAIN WAIST PACK:
Waist pack, fanny pack, hip bag, bum bag. Wear it over the shoulder, around the waist, however you want. The Mountain Waist Pack is our take on the classic agile everyday carry bag.

GLOBAL TRAVEL BAG ROLLER:
Everything you love about our Travel Bag, plus wheels. Built to make one bag travel as easy as possible, our Global Travel Bag Roller (made with recycled materials) packs plenty of internal organization into its carry-on friendly size, and 3-way carry options ensure a smooth trip.