TSG 2022/23 Snow Goggles Preview
Retail Buyers Guide: Snow Goggles 2022/23 Retail Buyer’s Guide
Brand: TSG
Interviewee: Nadja Herger-Bondarenko, Head of Marketing/Communication
What do customers expect from their goggles?
What we have seen from the past few, customers are usually looking for a goggle that fits their helmet, has an easy lens swap systme, field of vision and an appealing design
What were your biggest sellers in FW21/22 and why?
Our biggest sellers were The Goggle Four and The Four S, they combine a sleek design with a magnetic lens interface. Including two lenses they come at 114.95 €
Where do you expect the biggest growth for FW22/23?
Well let’s see what will be possible this season. We don’t yet know what Covid has in store for us regarding measurements and the impact they will have on the snow business
How are you segmenting your snow goggles and what are the main price points in each segment?
We segment our goggles by size and they come with either magnetic or the classic lens interchangeability
What are the most important technological features in your FW22/23 collection?
We have added a photochromic lens to our lens collection that adjusts automatically to the light condition. Available for Goggle Four and Goggle Four S both
What colours and designs are you featuring in your FW22/23 collection? Any standout collaborations?
We offer a Markus Keller Pro Model colourway in our Goggle Four and Goggle Four S models. Classic white with a psychedelic orange TSG logo and Markus signature printed on the backside of the strap. We also have a fun polar bear desing for the kids line and a variety of different print and colour options for rest of the collection
Did the restrictions at resorts last year impact the sell-through of the FW21/22 collection? If so, how have you addressed this issue?
That was definitely a challenging season and we don’t think the challenge is over yet. We kept some carry-over styles in the line, so at least the styles are not “last season.”
Have you had problems with the supply of FW21/22 product? If so, how have you addressed this issue, and will this result in changes to your FW22/23 sell-in?
We were lucky enough to not have any problems on this side, all our products were delivered on time.
The Goggle Four/ Goggle Four S is our team riders’ favorite goggle. The clean, almost frameless design with an extremely large field of vison fits perfectly with helmets. Each goggle comes with two lenses that are easily interchangeable, thanks to the magnet system. Available in 2 sizes for regular to large faces and small to regular face
The Goggle Expect 2.0 and The Goggle Expect Mini 2.0 are a great model for the kids. Both models feature a flexible TPU frame with vents, a comfy triple-layer face foam and have a bonus lens is included. The cylindrical dual-lens is anti-fog and anti-scratch treated. Mini version starts at 49.95 € and the larger one retails at 64.95 €
TSG Goggle Four
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