TSG SNOW GOGGLES F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: TSG
Interviewee: Nadja Herger, Head of Marketing Communication

Which goggles sold best in the winter of 2023/2024, and why?
Our bestsellers were the Goggle Four & Goggle Four S, which combine sleek design with a wide lens for optimal vision. These goggles offer an excellent price-to-performance ratio. For just €119.95, customers get a goggle with a magnetic lens, a spare lens for poor weather, and a goggle bag, making it a highly competitive choice.

What are the highlights in frame construction and materials of your 2025/26 collection?
In our 2025/26 collection, half of our goggles feature magnetic lenses for quick and easy lens swapping, while the other half come with a classic lens-changing system. The frames are constructed from a flexible, scratch-resistant PU material that maintains its shape, even in low temperatures and varied weather conditions, ensuring durability and comfort.

What are the highlights in lens technology in your 2025/26 goggle collection?
Our spherical and cylindrical dual lenses, made of polycarbonate, are coated with an anti-fog layer, ensuring clear, distortion-free vision. Each goggle is equipped with two lenses: one for sunny conditions and one for poor visibility. We offer 12 lens colors to suit various conditions and personal preferences, ranging from black, green, blue, and rainbow chrome to contrast-enhancing pink, pink rainbow chrome, and gold pink. For challenging visibility, we have classic yellow and orange lenses, and we also offer a grey photochromatic lens that adjusts automatically to changing light conditions, plus a clear lens specifically for night events.

What colors, prints, or patterns are you featuring in your 2025/26 collection?
Each goggle model is available in classic black, which remains a favorite. For winter 25/26, we’re introducing a new option: customers can now choose between two different lenses for the black model, providing more selection among black frame and lens combinations. Beyond black, we offer vibrant colorways and strap designs that add personality to black helmets. For example, Goggle One Cypher has a hip-hop-inspired strap with bold golden letters, while Goggle Two Wholetrain features a scribbled tag line. The Goggle Four and Four S sport a retro TV test card-inspired strap (named “boardcast”), and another model includes an aurora-inspired strap with a pink, yellow, blue, and orange gradient plus a bold logo block. Our kids’ goggles are more playful, with models like the Expect 2.0 Pixel Powder, which features an Atari-style pixel snow landscape in blue, and the Expect Mini 2.0 with whimsical planet graphics on a grey-blue background (“planet-s-g”). The Peachy Twist offers a fun peach-orange and turquoise design.

Which goggles from your 2025/2026 collection do you expect the most growth from, and why?
We anticipate strong growth for our Goggle Four and Four S. Their price-to-quality ratio is hard to beat, making them a popular choice. They’re also set to gain visibility at the Freestyle World Champs in Engadin 2025 this March, where all volunteers will wear a special Engadin 2025 edition of our Goggle Four paired with our Vertice helmet in a matching design.

How are you implementing sustainability in your products and production processes?
We’ve redesigned our packaging to be more sustainable, using raw cardboard without coatings or plastic viewing windows. Goggles and lenses are packaged directly in microfleece goggle bags, minimizing waste and avoiding plastic.

How are you helping retailers sell this category?
We offer custom solutions for any visual content that retailers may need, including high-quality photo and video assets, along with digital product training. Our streamlined line includes six core styles, with doubled carry-over black styles, providing retailers with consistency and a reliable selection of proven favorites.

Key Products:

Goggle Four/ Goggle Four S:
Our team riders’ favourite goggle. The clean, almost frameless design with an extremely large viewing area fits perfectly with helmets. Each goggle comes with two lenses that can be easily changed thanks to the magnet system. Available in 2 sizes for large faces and medium faces. Retialing at 119.95€

Goggle Four

Goggle Expect 2.0 / Goggle Expect Mini 2.0:
Great deal for kids and smaller faces. Both models feature a flexible TPU frame with vents and a comfy triple-layer face foam. A second bad weather lens is included. The cylindrical lens in anti-fog and anti-scratch treated. Mini version starts at 54.95 and the larger one retails at 69.95 €

Goggle Two:
The large spherical shaped dual-lens offers expansive peripheral and downward vision, and can be quickly swapped out in fast-changing light conditions. The inner lens is made of anti-fog treated CA, while a triple-layered fleece face foam maintains comfort while wicking away sweat during all-out sessions.

Goggle Two, color fade