VOITED’s UK PR & Communications to be Handled by Lephyr
Lephyr have been appointed to develop eco-conscious outdoor lifestyle brand VOITED‘s UK PR & communication strategies. This will include developing VOITED’s influencer strategy, brand awareness and storytelling.
Press Release:
VOITED appoints LEPHYR
VOITED have appointed Contemporary Communications Agency LEPHYR to handle the UK PR and influencer community strategy with immediate effect.
VOITED, established in 2018, is an eco-conscious outdoor lifestyle brand that combines a love for the outdoors and adventure sports with a dedication to lessen the impact that manufacturing has on the environment. VOITED’s mission is to co-create unique products alongside a community of like minded and inspiring creatives who have a hand in developing products that are eco-conscious, durable and highly functional. These products aim to inspire all to experience nature through comfort & protection.
In the UK, LEPHYR will assist with amplifying brand awareness and positioning whilst utilising product USP and deeper brand storytelling to align with the VOITED brand ethos. LEPHYR will be working collaboratively with the VOITED team to develop the UK PR & the influential advocate strategy to engage the VOITED community. LEPHYR will be working closely with journalists, influential brand advocates and aligned creatives to editorially tell the brand story and offer engaging experience.
“I’m thoroughly excited to be working with such a brilliant brand that encapsulates creativity, functionality and environmental awareness with a deep love for nature’s playground. I’m looking forward to working closely with the team to support them through strategic PR & engaging activations to amplify the current brand awareness and establish the brand’s ethos in the UK market.” – Lucy Stephens, LEPHYR Founder & MD.
“The great outdoor enthusiasm, large travel community and amazing nature and coastlines for outdoor activities has always made the UK a strong market. VOITED has recently made investments to act locally – by selecting a local warehouse to service UK customers efficiently and by building relationships with local retailers. It was only natural to engage an agency like LEPHYR in order to further bring our brand closer to the end consumer. Through different media voices, we look forward to further introducing our different products, each functional, versatile and eco-conscious, to the outdoor enthusiasts.” – Frank Voit, VOITED Founder & CEO
For more information, sample and image requests please contact Lucy Stephens on [email protected] tel. +44 (0)7913017107 and visit www.lephyr.com
