Von Zipper S/S 2024 SUNGLASSES Preview
Retail Buyers Guide: Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand: VonZipper Sunglasses
Interviewee: JP Bonnemason / EMEA eyewear product manager
How are you segmenting your sunglasses?
The range is dived into 4 segments:
– FCG collection: is made of handcrafted Mazzucchelli Italian acetate, known for rich colors and luxurious hand
– AVANT GARDE collection: designed with the intention of standing out, these new and innovative styles are not for the faint of heart. In a world where everyone one is going right, put a pair of these on and make a hard left into the unknown, where everyone will know your name…
– STAPLE collection: innovative styles that our forefathers would have been proud to wear whilst building the new world. These frames are available for those who feel they were born too late. Whether you fly jet planes, rip leads in a top hat or drunk donuts on the clock. This chapter has got the perfect shades to keep you on the beat in the street.
– ETHER collection: is a full-frontal assault on frames being technical without losing design creativity and edge. Here’s where the rubber hits the road. If you wanna rip, have lots of grip, with no slip, our RGNS system features rubber nose pads and temples tips. These lightweight frames with pop-n-lock hinges simplify the construction and make them more flexible and durable, so you can compete without looking or being beat. Burn your training bra and toss your jockstrap out the window.. The sunglass playbook has been re-written…
Episode Martini Tortoise Gradient
What frame shapes and colours do you offer in your SS24 collection?
New marketed style is the SUPER RAD, a visor, mold injected grilamid frame with interchangeable impact resistant polycarbonate lens; rubber temple and nose pads and engineered lens ventilation. Other new grilamid frame for women, the STILETTA is fashioned to be a flirty fetish featuring a sharp femme fatale design that contemporized the cat-eye beyond convention. Made in Italy. New grilamid frame for men made in Italy too, the EPISODE is a timeless chapter designed to play complementary part in your sunny day scene. Two new acetate shapes from the FCG collection:
– CRUSOE is a stylish castaway devised as an intentional act of abandon to be at ease in uninhabited or populated areas akike…
– DORA is a rowdy rebel that dances the Watusi around a beachside campfire with cool, poetic slippperiness.
Stiletta Black Gloss Gradient
Will you offer prescription glasses in SS24? Not in Europe
SUPER-RAD-EDIT
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