West Splitboarding 2024/25 Preview
Retail Buyers Guide: Splitboarding 2024/25 Retail Buyer’s Guide
Brand: West
Interviewee: DAV - Founder
How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
I see a lot of enthusiastic peoples on the snow which is a good sign for the coming years. I think that snowboard brands should look much more forward and less behind. We are giving more control of the brand to the youngest generation, just because for some things, they know better.
Does your brand have any new developments concerning sustainability and/or how you are positioning any environmental messaging?
Sourcing and producing locally as for the last 10 years
grammont
Key products
The « Muveran »: built for bigger lines and more serious terrain. With a big ol’ tail, this board is built for accessing higher peaks. And on the way down, it is powerful and precise through any kind of snow that might get in your way. Last season we have been introducing three new sizes of the “Muveran” suited for lighter riders, women and youth.
muveran
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