Winterpro Preview: La Rosiere France January 7-9
WinterPro returns to La Rosiere for its third edition. The La Rosière resort located in the middle of Haute-Tarentaise, just above Bourg Saint Maurice has a great snow record and 2,000m vertical drop (850m – 2850m). Last years event saw snow falling throughout the first two days, followed by a sun on the final day, ensuring perfect test conditions.
Winterpro will again be the first European on snow demo of the year, with shops visiting to test brand’s 2024/25 range of snowboard products for the first time. Last year 55 brands exhibited, 212 shops visited and 2211 tests were made compared to the year before when 45 brands exhibited, 133 shops visited and 1623 tests were made. These significant increases with shops up 59% and tests up 36% demonstrate the event has really established itself as a key B2B event in the winter calendar.
This year, brands such as Burton, Bataleon, Nidecker, Flow, Electric, Dragon, and many more (see below) will be in attendance.
WinterPro will be based like last year on three sites right next to the slopes. The 700 sq metre test village containing all the exhibiting hardgoods brands is located in front of the departure point of the Roches Noires chairlift, 30m from the car park. Next to this, the 200 sq metre Salle Jean Arpin reception hall open from 7.30am to 7pm, will be occupied by exhibiting accessory and textile brands and will also be the location of the early evenings activities.
The test village will be open from 8am to 4pm everyday with the Roches Brunes chairlift exclusively for WinterPro participants for the first hour of each day.
New this year is the midday meal on demand at the village test location, so no need to leave the test village to rebuild your energy reserves. The plan for each evening’s entertainment this year is as follows: Before the event begins on Saturday evening a welcome aperitif by La Rosièrè resort at Le Boréal restaurant. On Sunday, it’s the Winterpro private party followed by DJ’s Falcon and Daz from Hotel Radio Paris. On Monday, free beers from 5pm supplied by Volcom, followed by a video screening of the new Nitro movie ‘Layers’. During each evening awards will be presented for the Best tester and for the top 3 tested brands.
There are regular shuttle buses between La Rosiere and the Bourg Saint Maurice station which is served by the TGV High Speed Trains direct to Paris, Marseille and Geneva. Nearest airports are Chambery, Lyons, Grenoble and Geneva. Looking forward to seeing you there for the snowboard trade season opener.
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